Redbox Partners With Comcast’s FreeWheel to Bring Advertising Technology to Its Free Streaming Platform

Technology integration will allow advertisers to easily buy ads across Redbox streaming services including Ad Supported Video on Demand (AVOD) and FAST (Free Ad Supported Television) channels.

 

CHICAGO–(BUSINESS WIRE)–Redbox, a leading entertainment company, today announced it will partner with FreeWheel, a Comcast Company that provides global technology solutions for the future of television advertising, to integrate programmatic technology across Redbox’s free streaming platforms. Through this technology, advertisers will be able to easily access and buy Redbox inventory – both nationally and locally— and target specific audiences.

 

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