Redbox today that Chris Yates has joined the company as General Manager of Redbox On Demand.

Redbox®, America’s destination for new-release movies and games, announced today that Chris Yates has joined the company as General Manager of Redbox On Demand. In this newly established role, Yates will oversee the growing digital video business, responsible for P&L and strategy.

“Less than a year out from our beta launch, On Demand has surpassed major milestones and is a rapidly growing player in the competitive digital home entertainment space,” said Galen Smith, CEO of Redbox. “Having Chris at the helm of an incredibly talented team will help take Redbox On Demand to the next level.”

Yates has built a highly successful career in digital entertainment, holding senior roles in content production, distribution and consumer electronics at companies like Dell, CinemaNow and Omnia Media. His work includes content production and distribution across transactional video, social, ad-supported and subscription video platforms with a focus on improving content monetization, licensing and original content development.

Yates will report into Jason Kwong, Chief Strategy and Business Development Officer, who joined the company in September last year to oversee the On Demand, Video Games, media and advertising, and additional new business initiatives at Redbox.

“We’re thrilled to have a dedicated General Manager on board to run our On Demand service as it becomes increasingly popular with current and new Redbox customers,” said Jason Kwong, Redbox Chief Strategy and Business Development Officer. “Chris is the right leader as he brings deep knowledge of both traditional and digital media, and an appreciation for our unique value prop – consumer choice across price points and formats.”

Redbox is the nation’s leading movie rental destination that averages about million rentals per day. The company launched Redbox On Demand in beta in December 2017 to complement to the company’s deal-driven, new-release offering at more than 41,500 kiosks nationwide. In recent months, more than a dozen new content partners have helped to double the library of movies and TV shows available via video on demand (VOD) and electronic sell-through (EST).

About Redbox

With more than 5 billion rentals to date, Redbox is America’s leading source for affordable new release movie and video game rentals. Redbox offers DVD, Blu-ray Disc® and video-game rentals through the nation’s largest network of more than 41,500 conveniently located, self-service entertainment kiosks, and On Demand movies and TV shows, without a subscription.  For more information, visit