Redbox Deploying Digital Video Signage on an Expected 4,000 Kiosks Through Partnership With Velocity MSC Expanding Promotional Capabilities
With rollout more than 50% complete, screens provide Redbox a powerful new way to promote new movie releases as well as its free streaming service, and offer advertising opportunities that will be seen by millions of consumers in high traffic locations
CHICAGO–(BUSINESS WIRE)–Redbox (NASDAQ: RDBX), a leading entertainment company, today announced it has deployed digital video signage on the top of over 2,000 kiosks across the US, with nearly 4,000 expected total installations. Through a partnership with Velocity, A Managed Service Company, the new video screens give the company a powerful new way to partner with Hollywood studios to promote new release movies, its rapidly growing free streaming service, as well as provide advertising opportunities for national and hyper-local media campaigns that will be seen by millions of consumers in high traffic locations.
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