Power Marketing 2021 — Redbox: Embracing the Challenges of a Turbulent Year


In a tumultuous year of pandemic and protest, Redbox marketers decided to act. As the Black Lives Matter protests emerged over the summer, the company quickly mounted a campaign called “Black Voices. Black Stories.” And, as the world seemed particularly threatening, Redbox decided to celebrate National Do Something Nice Day Oct. 5 by extending the celebration for an entire week.

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