Brief History of Redbox
Redbox revolutionized the way Americans rent movies when it was founded in 2002 on the belief that consumers deserved a convenient way to rent new-release movies at a low nightly price.
Soon after testing began within McDonald’s Ventures LLC, Redbox started counting its locations and rentals by the hundreds instead of the handfuls. During the peak period of installations, new kiosks appeared every hour, every day, 365 days a year to keep up with retailer interest and customer demand.
In 2010, Redbox rented its 1 billionth disc and also started renting Blu-ray™ Discs. Video games made their debut nationally in 2011.
Today, Redbox is located at some of the largest retailers nationwide, where Americans have rented more than 5 billion discs.
Let’s do some math:
- When laid end-to-end, 5 billion discs could wrap around the world 15 times.
- 5 billion rentals adds up to more than 10 billion hours of movie-watching mania.
- New-release movie rentals used to cost a whole lot more a night, so our math tells us we’ve saved Americans about a gazillion dollars over the years.
The Redbox team works hard every day – in your local communities to uphold our promise to bring you a constantly updated selection of the newest hit movies and video games.